12/10/2010

Alternate ideas

Going back to my concepts, I'd like to make the Yo Sushi logo quite prolific on my mural & direct mail pack. While the design I have knocked up may not work as well as a wall mural, I think this may work as an alternate take on the logo for use in the NY chain. One of my original ideas for the company logo was maintain the original, but add NY to the end, which may have looked a little cliche, I think incorporating the New York skyline into the logo itself is an effective way of conveying the location of this branch of Yo Sushi.

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