Evaluation

Overall, I am pleased with my outcomes for this project. I feel that I came up with strong concepts & ideas through both my direct mail & menu designs. While I could have probably added more to them, I feel that the ideas themselves were effective & the designs put these ideas across in a positive manner. I am pleased with the style I chose (initially) for my mural, which eventually led to the overall look & identity of the Yo! New York brand. Using these images, styles, typefaces etc, created a recognisable & effective identity for the New York branch. I would have loved to have followed through with my original concept for my menu, of using a map of New York to create a sort of tourists guide, pinpointing the iconic landmarks of the city, while on the reverse side, replacing these with some of Yo! Sushi's most famous dishes. This would have brought an essence of direct mail ideology to my menu, creating a charming & witty menu for customers, however, due to a few problems, including not being able to find an in-depth & clear, high resolution copy of a New York map, I wasn't able to pull off this idea, however I hope that what I did come up with in place of it, was just as effective.

I am also very pleased with my designs for direct mail. After discussions with tutors & exploration into other existing direct mail, I feel that the concepts I developed were effective & if put into the real world, would be successful in gaining custom for the restaurant. I was aiming for something that would grab peoples attention, make them want to read more & eventually visit the restaurant, helped in part by promotional offers & such, as well as an informal, cheeky & friendly way of speaking to customers/readers. Throughout my branding project, I aimed to stray away from simply "cutting & pasting" elements of my mural into my menus, direct mail & bottle labels. While I did use certain imagery & effects from my mural in other mediums, I tried to do this in a way that each design would look different, but still maintain an identity.

In conclusion, I feel the outcomes I finished this project with are effective & would be successful in reality, however, given more time & access to different mediums, material etc, I feel I could add a lot more to them & create what I aimed for initially.

Finished!

PHEW! It would appear I have FINALLY finished my outcomes for Yo! Sushi.
I will be submitting my outcomes in PDF format, unless I am required to print, in which case... GULP!

Final Outcomes: Menu

Here are my final outcomes for my Menu
Menu Cover, New York Guide, Menu sample page

Final Outcomes: Wine Label

Here is my Final Outcome for my Wine Bottles.

Final Outcomes: Wall Mural

Here is my final outcome for my Yo! Sushi Wall Mural.

Final Outcomes: Direct Mail

Here are my final outcomes for my Direct Mail.
Yo! Sushi Promotional Issue of New York Times

Brand Report

Thanks Liam! I almost forgot that I hadn't put this in my blog yet! Here is my Yo! Sushi brand report. Up next, OUTCOMES!

To reinforce my brand as a youthful, energetic one, I have chosen to adopt a vibrant, illustrative style for my Yo Sushi wall mural. My mural will be largely based around bright, vibrant colours, thick stroke lines & cartoon-styled illustrations/imagery. The City I have chosen to base my wall mural is New York. I have chosen this city because of it’s history, landmarks & iconic imagery. Things to consider include such things as the Chrysler Building, the Statue of Liberty, Milton Glaser’s iconic “I Love NY”, yellow taxis, skyscrapers, skylines, Broadway & so much more that makes New York such an historic & iconic City. My main focus will be that of a montage, focusing largely on New York’s most iconic landmarks. I hope that the style I choose to adopt for my mural will largely reflect the culture, youth & history of New York, while at the same time, giving the mural a truly American theme.

While I hope to create my own unique style for my mural, I hope to keep it within a similar style to the existing “Yo Sushi” logo in order to create brand consistency. I will also apply this style to my direct mail pack, using elements included in my mural to reinforce the “Yo Sushi/New York” brand. This will hopefully build consumer confidence in the brand & help establish an overall look & feel for the “Yo Sushi” New York branch. The overall look & feel throughout my mural, direct mail, menu will hopefully perfectly reflect the 18-25 year old demographic that “Yo! New York” is aimed at. As a new branch of the popular restaurant, it is important to create something that will keep the customers coming back, again & again.