I've finally decided on my Yo! Logo for the New York branch. I have retained the Yo! element of the original, but replaced "Sushi" with "New York" to maintain brand consistency. The typeface I have chosen for the modified part of the logo is known as Synchro LET. I have chosen this typeface because I think it keeps with the attitude of the demographic. It is a large step away from what was there before, but I think it still keeps a youthful look.
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