To expand on my Direct Mail package, I have created a second page of my "New York Times" Yo! Sushi issue. This page elaborates on the cover story, providing reasons for low attendance numbers at the Yankees game, exaggerating opening day statistics, interviews etc. I have also included coupons to cut out & redeem in the Yo! NY branch. The article I have written also acknowledges how a Yo! Sushi take-out menu is provided with the newspaper, for those who don't wish to trek into Times Square, they can have dishes delivered to their door. I'm currently stuck as to how to create additional pages for the newspaper, although I am sure I will be able to come up with many more direct mail ideas.
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