Just to add something else to my direct mail package, I had the idea of using bumper stickers. These are much more popular in America than they are over here & there's a high chance that people would use them, especially if they're free. If I add some sort of promotion to them as well, I think that would encourage people to use them. I'm thinking something along the lines of what Real Radio did with a similar promotion. I think the best way to do this, would be to ask customers to take pictures of their car with the bumper sticker on, email them into the Yo! Sushi website which would then get them a money off special or a free order, something like that. Just something different...
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