Brand Report

Thanks Liam! I almost forgot that I hadn't put this in my blog yet! Here is my Yo! Sushi brand report. Up next, OUTCOMES!

To reinforce my brand as a youthful, energetic one, I have chosen to adopt a vibrant, illustrative style for my Yo Sushi wall mural. My mural will be largely based around bright, vibrant colours, thick stroke lines & cartoon-styled illustrations/imagery. The City I have chosen to base my wall mural is New York. I have chosen this city because of it’s history, landmarks & iconic imagery. Things to consider include such things as the Chrysler Building, the Statue of Liberty, Milton Glaser’s iconic “I Love NY”, yellow taxis, skyscrapers, skylines, Broadway & so much more that makes New York such an historic & iconic City. My main focus will be that of a montage, focusing largely on New York’s most iconic landmarks. I hope that the style I choose to adopt for my mural will largely reflect the culture, youth & history of New York, while at the same time, giving the mural a truly American theme.

While I hope to create my own unique style for my mural, I hope to keep it within a similar style to the existing “Yo Sushi” logo in order to create brand consistency. I will also apply this style to my direct mail pack, using elements included in my mural to reinforce the “Yo Sushi/New York” brand. This will hopefully build consumer confidence in the brand & help establish an overall look & feel for the “Yo Sushi” New York branch. The overall look & feel throughout my mural, direct mail, menu will hopefully perfectly reflect the 18-25 year old demographic that “Yo! New York” is aimed at. As a new branch of the popular restaurant, it is important to create something that will keep the customers coming back, again & again.