Evaluation

Overall, I am pleased with my outcomes for this project. I feel that I came up with strong concepts & ideas through both my direct mail & menu designs. While I could have probably added more to them, I feel that the ideas themselves were effective & the designs put these ideas across in a positive manner. I am pleased with the style I chose (initially) for my mural, which eventually led to the overall look & identity of the Yo! New York brand. Using these images, styles, typefaces etc, created a recognisable & effective identity for the New York branch. I would have loved to have followed through with my original concept for my menu, of using a map of New York to create a sort of tourists guide, pinpointing the iconic landmarks of the city, while on the reverse side, replacing these with some of Yo! Sushi's most famous dishes. This would have brought an essence of direct mail ideology to my menu, creating a charming & witty menu for customers, however, due to a few problems, including not being able to find an in-depth & clear, high resolution copy of a New York map, I wasn't able to pull off this idea, however I hope that what I did come up with in place of it, was just as effective.

I am also very pleased with my designs for direct mail. After discussions with tutors & exploration into other existing direct mail, I feel that the concepts I developed were effective & if put into the real world, would be successful in gaining custom for the restaurant. I was aiming for something that would grab peoples attention, make them want to read more & eventually visit the restaurant, helped in part by promotional offers & such, as well as an informal, cheeky & friendly way of speaking to customers/readers. Throughout my branding project, I aimed to stray away from simply "cutting & pasting" elements of my mural into my menus, direct mail & bottle labels. While I did use certain imagery & effects from my mural in other mediums, I tried to do this in a way that each design would look different, but still maintain an identity.

In conclusion, I feel the outcomes I finished this project with are effective & would be successful in reality, however, given more time & access to different mediums, material etc, I feel I could add a lot more to them & create what I aimed for initially.