Ideas for Direct Mail

I've had my first idea for an item of direct mail, but whether it will work or not has yet to be seen.
My idea is to make a fictional New York Times newspaper, that will informally praise Yo! Sushi & humorously exaggerate facts about the restaurant's opening day. Basically the entire paper will be made up of Yo! Sushi related articles, in a way to promote the new branch. My favourite is a headline stating the New York Yankees have won a game but no one was in attendance since everyone was at the Yo! Sushi opening. I have also exaggerated the number of those who attended the opening to well into the hundreds of thousands & have also enlarged the amount earned by the restaurant on its opening day, as to make Yo! Sushi sound like one of the best restaurants around. The informal way the articles have been written is done so in a way to appeal to the target audience of 18-24 year olds & so far, I think it has worked quite well. In another of the articles I shall also include promotional vouchers or coupons to redeem at the restaurant as well as other means of attracting custom to Yo! Sushi's New York branch.

The New York Times is one of the most iconic & well known newspapers in the world, which explains my decision to incorporate it into my direct mail package.