Direct Mail: First attempt

So here is my first attempt at the aforementioned New York Times paper. The front cover story focuses heavily on the low attendance number of the Yankees game, with no mention of Yo! Sushi until the very end. The purpose of this is to shock people into thinking only 3 people attended the game, and when they continue on through the paper, they will find that it is due to Yo! Sushi's grand opening, which will play on the pun. I have made the story of Yo! Sushi being the cause of the low attendance as to make the story more subtle & believable. Inside, I will keep with my original plan of humorously exaggerating facts & figures from the Yo! Sushi opening day. I think the subtlety and lack of mention of Yo! Sushi will also play on the shock factor, baseball is a big thing in America and for readers to find that only 3 people attended one of the biggest games of the year will shock them and make them want to read more, which will lead them to the cause inside. For the article covering Yo! Sushi's grand opening, I plan to include an image of a large queue to emphasize just how popular the restaurant is. All of this is fictional of course, and purposely made to sound utterly ridiculous. I just think this is a fun way of promoting Yo! Sushi, while at the same time appealing to a younger audience. I'm under the assumption most people trust the New York Times, so to see a story like this on the cover of one the most famous newspapers in the world will encourage people to read what is inside, rather than just throw it in the bin as they would with most direct mail, or "junk" mail.