MENUS!

Aside from the direct mail, I also need to look at menus.
For my menu, I plan on splitting it into both a food & drink menu, rather than combining the two into one. To do this, I will approach it differently than the existing Yo! Sushi menus, which are a square shape. Whilst designing my menu within a square will maintain some form of consistency, I think that since Yo! Sushi want to diversify their restaurants with wall murals, they would do the same with their menus, so I will be working to a different shape, of which I have not yet decided on yet. I would like to approach the menu with something more outside the box as opposed to a traditional shaped menu, perhaps something like a circle, which could tie in to the Japanese flag, whilst still maintaining a New York theme.